So there's this billboard for a bank that I see when I'm coming home from my mom's house that says, and I quote: Unbought, uncompromised, unpretentious. Or something like that. Now forgive me, but isn't that the height of pretension? Main Entry: pre·ten·tious Pronunciation: pri-'ten(t)-sh&s Function: adjective Date: 1837 1 : characterized by pretension : as a : making usually unjustified or excessive claims (as of value or standing) b : expressive of affected, unwarranted, or exaggerated importance, worth, or stature Well okay, maybe it isn't pretentious. But still sorta snooty. I mean, what bank is pretentious? It's a friggin' bank.